Business of Fashion Sustainability Masterclass: How can Fashion Communicate With Credibility?

A rising flood of products marketed as more sustainable is drawing scrutiny and criticism of greenwashing. As part of the Business of Fashion (BOF) Sustainability Masterclass Series, this masterclass with Prof. Dorothée Baumann-Pauly and Shameek Gosh, CEO and co-founder of TrusTrace, examines how fashion can address these concerns and unpacks emerging regulations.

Key Questions Answered

What will it take to fix fashion’s greenwashing problem? How should companies talk about sustainability efforts?

Learning Outcomes

Explain the trust deficit facing sustainability claims Outline regulatory changes likely to require more rigorous communication