Doit-on craindre un “coronawashing” ?

Companies are increasingly taking initiatives to provide support during the Covid-19 health crisis. It is encouraging to see that they have mobilized to support governments in facing challenges that no single player can solve alone.

Dorothée Baumann-Pauly is interviewed by Le Temps in this article where she emphasizes that for private sector initiatives to be meaningful, they should go beyond philanthropy and be grounded in the company’s core business. She also notes that “this crisis is an opportunity for companies to show what they are capable of in terms of social responsibility”.

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